Article Body:
Writing a winning Sales letter is one of the ways to
sell a product/ebook/software on the Internet. Not
everyone feels up to writing such a sales letter. So
we either struggle to do so, or hire a copy-writer to
do it, or buy copy-writing software. Winning
letters are ones which follow a system. The
following template is one such system.
1. Writing the headline: The headline should
answer the question: What is the biggest benefit of
your product/ebook/software. Think of the biggest
benefit. At first many will come to mind. Your task
is to think of one that is the biggest. Put this
benefit at the end of any one of the following
questions:
* Would you like to ...?
* Who else would like to ...?
* How would you like to ...?
You can think of more such starters for
your headline.
2. Write the opening line. This is an answer to your
headline. Some thing which says: "If you would
like to know more about ... then this is likely the
most crucial information you ever read." Fill the
blanks with the most important benefit of your
product.
3. Mention the name of your product and give the
visitor the information about what they are going
to find in it.
4. Imagine the over all benefits of your product
write them down in sentence format. Suggest your
visitor also imagine these benefits.
5. Now list out the specific benefits and / or the
features in bullet form. These bullets should help
your visitors get a taste of the number of specifics
they can get from your product.
6. Now make your offer. Suggest the price you
could have charged for such a quality product.
Specify that you are actually charging much less so
that many more people can have access to the
results of your hard work and because you
understand the need for such a product.
7. Time to offer bonuses. Offer at least one bonus if
not more. With each bonus list the benefits that the
visitor will get. Also mention the price of each
bonus. At the end of the list of bonuses mention
the total value of the bonuses.
8. Time for testimonials. Plug in testimonials of
actual people who have used your product and
have found it useful, with their names and where
they are from.
9. Write your guarantee/refund policy. This will
make them feel in control of the purchase. Set a
refund period while you are at it. Usually the
service provider that you use to collect payments
and deliver your products will specify in their
terms and conditions the refund period that they
will accept.
10. Call for action. Paste your purchase button now.
So that your visitor can make their purchase.
11. You are done. Edit this letter using
Dreamweaver or any other WYSIWYG editor of
your choice and set it up on your website.
Summary:
Writing a winning Sales letter is one of the ways to
sell a product/ebook/software on the Internet. Not
everyone feels up to writing such a sales letter. So
we either struggle to do so, or hire a copy-writer to
do it, or buy copy-writing software. Winning
letters are ones which follow a system.
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