Article Body:
Let's face it...competition is here to stay. There will
always be someone waiting in the wings to woo
your customers away from you and into their
realm. Yeah, you're always going to have to be on
the lookout for new ways to outdo the competition,
but there are 3 ways you can minimize the impact
they have on your business.
1. Implement Unconventional Marketing Strategies
Standing out from the crowd is sometimes hard to
do with so many businesses mimicking the
marketing campaigns of their competitors. Sure,
we all want to be successful, and when we see
others using a method and prospering there's an
urge to jump on the band wagon and enjoy the
same success.
Rather than joining the pack, look for ways to
advertise that no one else is using. Internet
marketing is a good example. Most Internet
marketers use ...you guessed it the Internet to
market their products. Why not get high impact
postcards printed and use them to direct people to
your Website? Hey, no one else is doing it!
2. Discover Hidden Markets
Your competitors are missing out on something!
Dig around until you discover what it is, and get a
corner on that market niche. Once you've
discovered your secret gold mine, revise your sales
copy, and Website to address the specific market
you've uncovered.
If you're a Multi Level Marketing representative
you might want to consider the following niches.
" Employees: The freedom that comes with
being your own boss is a dream that many
employees hope for, but never experience. Go
ahead...let them know that dreams do come
true...there's an opportunity to be their own boss
waiting just for them.
" Stay-at-home Moms: Most stay at home
Moms are sacrificing finances for the well-being
of their children. They would jump at the chance
to raise their children and make a little money too.
" Retirees: What does the future hold for
someone looking at retirement? It could be that
there is a lot of spark, and dreams still pulsing
inside...and now...they'll have the time to invest
their long time dreams!
3. Become the Expert
We all respect the opinions and insight of someone
who really knows a subject inside and out. Yeah,
take the time to research, get to know all of the ins
and outs of your product...then emphasize it in
your marketing campaign. True knowledge can't
be aped. Consumers will know who the expert is.
You don't have to put all of your eggs in one basket
to zero in on one product, but you can emphasize
your expertise in one area. Remember that people
often expect to pay more for expert advice! You
may want to raise your price a little bit, get
testimonials, and find another expert to endorse
you.
You don't have to let the competition get one over
on you when you position yourself for success!
Keywords:
unconventional marketing methods, hidden markets
3 Foolproof Ways To Soar Through A Recession
Summary:
Winners are ALWAYS looking for ways to grow
their business. They trust their company, trust
their customers to come through for them, and
realize that a financial crunch offers advantages
that aren't available during better economic times.
Article Body:
Winners are ALWAYS looking for ways to grow
their business. They trust their company, trust
their customers to come through for them, and
realize that a financial crunch offers advantages
that aren't available during better economic times.
1. Get More For Your Advertising Bucks
When the economy makes a turn for the worse, it
just makes sense that your advertising will give
less of a return than during and economic boon.
Sure there's a lot less money being spent, but you
don't have to have to watch your profit margin
plummet!
Think about it... advertisers are feeling the
recession just as much as you are, and are more
desperate for clients. It's the perfect atmosphere to
negotiate your way to lower costs - even if you are
already getting a good price. Every advertising
penny you can save, is that much more profit you'll
earn on the products.
Have you thought about getting free publicity?
Local newspapers are always looking for
something of local interest. Make the news!
Publicity is free, but a wonderful way to get your
business in front of potential clients.
Do your advertisements really need to be as big as
they are? We tend to think the big is better, but the
facts are that short ads with 11 words or less often
generate higher response than large ads. Give it a
try, and trim some costs right off your advertising
bill.
2. Take Advantage Of Big Ticket Sales
Not all of your customers suffer during recession.
Remember that there are always people who are
thriving financially, so don't be afraid to make big
ticket sales offers. Additionally, when money is
tight, people who place a lot of stock in your
product will value it even more.
Think about ways to create products similar to
yours, but with much higher prices. Internet
marketers often create members only sites and sell
their products at much higher prices. Hey, they'll
obviously make fewer sales, but the people who
really value the product will buy. Each sale will
net an immensely higher profit. Think about it like
this... even though the sales are fewer, the actual
profit may be even greater than when it was sold at
a lower price.
3. Maximize The Customers You Have
Your customers already know that you have great
products and provide satisfactory service. They
trust you to come through for them. Think about
it... it's much easier to make sales to someone you
already have a relationship with.
Use every opportunity to increase your sales
volume within the customer audience you already
have. Do you have a product that goes with the
one they are purchasing? Offer it to them at the
register. It's a proven and effective method for
increasing sales. You may be shocked at the
additional sales you can generate from those who
are already buying from you.
Summary:
It's difficult to reach your buisness goals if you
don't have the right materials and/or the
information to help your buisness reach the
success it's capable of. These three helpful
sugestions will boost your buisness to new levels.
